Vak: Report Company Assignment credits: 24

Vakcode
CIVB21WPR
Naam
Report Company Assignment
Studiejaar
2024-2025
ECTS credits
24
Taal
Engels
Coördinator
C. Mesegué Terradas
Werkvormen
  • Action learning
  • Individueel
  • Opdracht
  • Practicum / Training
  • Probleem gestuurd onderwijs
  • Projectonderwijs
  • Stage internationaal
  • Stage, werk
Toetsen
  • Report Company Assignment - Overige toetsing

Leeruitkomsten

The Marketing Management programme is English taught. Please search for Marketing Management in the English ECTS Course Catalogue: https://catalogue.hanze.nl/en/.

Inhoud

During his/her placement the student works on an assignment given by the placement company, which consists of two parts:
  1. a basic market research on how to reach the SMART objective set in the start document. The research has a sound research conclusion;
  2. a basic marketing campaign, which is set up based on the conclusion from research carried out by the student earlier.
The student independently performs these two parts and writes a report explaining both the conducted research and the performed campaign.

Opgenomen in opleiding(en)

School(s)

  • Instituut voor Business, Marketing en Finance
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