Vak: Communication and Organisations Theory credits: 5

It is of great importance for communication professionals to have insight into organizational changes and communicative processes within organizations.

The student acquires knowledge and insight into the communicative processes of organizations. The student learns to analyze changes with the help of concepts from corporate communication theory and internal communication theory (corporate culture, employee engagement, segmenting internal audiences ). The student acquires knowledge and insight into the theories on leadership styles and development of organizations and applies this knowledge. The student also learns to look into the wider context of an organisation and assess how different external factors can influence communication using relevant knowledge from the areas of research, economics and politics.