Vak: Professional Skills 3: Entrepreneurial and Media Skills credits: 5

Vakcode
ICVP23CCO3
Naam
Professional Skills 3: Entrepreneurial and Media Skills
Studiejaar
2024-2025
ECTS credits
5
Taal
Engels
Coördinator
H. Kiisa-Nijbroek
Werkvormen
  • Practicum / Training
Toetsen
  • Advisory Skills 3 - Overige toetsing
  • Language 3 - Computer, organisatie ToetsCentrum

Leeruitkomsten

The following competencies are developed at level 1:

1.2: Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy.
2.6: Elaborate a creative concept tailored to the wishes of the national or international target group and/or the organisation's goals.
3.8: Create relevant content tailored to the concept and the organisation's goals.
4.11: The student communicates orally and in writing in a correct, target group-oriented, business-like and concise manner, and consequently create commitment.
5.12: Organise interaction and collaboration, arrange networking or other meetings, expand their national and international network, and draw on this network for specific knowledge or information.
6.13: Recognise opportunities, develop initiatives and dare to experiment.

Inhoud


A person with an entrepreneurial mindset is proactive, creative and able to use imagination. The student will need these skills to discover his own entrepreneurial qualities, develop his own entrepreneurial ideas and test them in an international market setting.

In Advisory Skills 3 he/she will be learning techniques that will help him to think creatively about his/her own cognitive framework. Part of this training includes creative techniques such as “Six Hats” of De Bono, and Sarasvathy’s “Effectuation” model.

The student will also learn how to build a personal brand, how to network in a result-oriented and interculturally sensitive way in an international context, and how to pitch in a persuasive manner, using powerful verbal, and non-verbal skills and visual aids.

Creative writing skills are practiced and storytelling techniques are applied to the story scenario for the personal branding movie (CCO1 project).

In Language 3, students will explore and practice blog writing. 

Opgenomen in opleiding(en)

School(s)

  • Instituut voor Communicatie, Media & IT
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