Vak: European Business Plan Project 1 credits: 5
- Vakcode
- LBVB21EPP1
- Naam
- European Business Plan Project 1
- Studiejaar
- 2024-2025
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- P.L. Schiphof
- Werkvormen
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- Onderwijs
- Toetsen
-
- Assignment - Opdracht
Leeruitkomsten
Upon completion of this course, students should be able to:
- Become aware and understand growth drivers and barriers of doing business internationally;
- Identify and understand the implications of all relevant environmental forces at play when exporting to a key European market;
- Understand and successfully apply a set of relevant strategic business tools in an integrated way;
- Develop, present and critically reflect on a feasibility study, through group collaboration and teamwork;
- Gain understanding of functional and behavioural competencies of international entrepreneurship
Competencies from the IB Programme Learning Outcomes (level 3): WT 1, WT 3, WW 7, LW 8, LW 11, TWM 24
Inhoud
The course aims to develop a solid understanding of the importance of international trade, to stimulate international entrepreneurship and to skilfully apply the various course subjects and business tools through a global mindset into an area/feasibility study in the context of exporting a selected product or service into a key European country.
The course emphasizes the implications of all major environmental forces that require different business/marketing strategies abroad than are used in the home market; and in guiding students to present tailored solutions in an integrated way.
Exchange only: if you want to follow this course, you also need to follow the Applied Research and Reporting (LBVB21ARR1)!!
Opgenomen in opleiding(en)
School(s)
- International Business School