Vak: General BOK 1 Event Management credits: 5

The Event Management course requires the student to independently study literature and digital knowledge sources related to the international event management landscape (e.g. podcasts, webinars, and official reports of respective events). This is in preparation for seminars in which the student gives substance to the knowledge they have gained through instructional modes such as lectures, dialogue and presentations throughout the overall program of Event Management. The topic of Human Resource Management (HRM) is also part of this course. A basic understanding of the overall HR process will be presented covering aspects including recruitment and selection, retention, diversity and equality, pay and reward and volunteer management. Students will then be expected to apply these key concepts to various sporting scenarios and events in order to enhance their knowledge and understanding. Pine and Gilmore in their book: 'Experience Economy' (1999) argue that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the "experience". More advanced experience businesses can begin charging for the value of the "transformation" that an experience offers, e.g., as education offerings might do if they were able to participate in the value that is created by the educated individual. This, they argue, is a natural progression in the value added by the business over and above its inputs. Although the concept of the experience economy was initially focused on business, it has crossed into other fields. The Experience Economy is also considered to be the main underpinning for customer experience management and will therefore be addressed as a key aspect of this course, alongside other theoretical models, in order to provide students with a solid knowledge base regarding the many facets of Event Management.