Vak: Internship credits: 30

1.    Organisation, context & strategy
 
The student analyses, understands, and monitors the organisation, its strategy and the (international /intercultural) context in which it operates as well as developments in the professional field and translates these insights into implications for communication.

2.    Target group & behaviour
 
The student collects and analyses data about the relevant (international / intercultural) target group(s) using suitable methods and resources in order to understand their behaviour, needs and wishes, and the factors that affect them, and translates these insights into implications for communication.

3.    Concept & creation
 
The student creates communication products or interventions for selected channels on the basis of a described strategy, elaborated concept and selected channels and accounts for the suitability and quality of these interventions and related content for the organisation, its context and its target group.

4.    Planning & organisation
 
The student is able to achieve clearly formulated objectives through project-based planning, within a certain budget (and other resources) and organises and coordinates the process between different parties, disciplines/departments, while playing a pivotal role in media productions and media planning.

5.    Persuasion & commitment
 
The student, communicates persuasively and empathetically, and tailors  messages/advice, by utilising effective communication tactics, and demonstrating critical thinking. The student is able to influence behaviour, advocate for positions, and achieve desired outcomes while adhering to ethical communication principles.
 
6.    Connection & facilitation
 
The student considers and facilitates different perspectives (stakeholders, TG, etc.) while fostering collaboration and bridging ideas. Translate ideas into actions to help increase the effectiveness of employees and teams.
The student maps out the networks within and outside of the organisation and involves new networks when necessary.
 
7.Personal and professional development
 
The student demonstrates progress and a growth mindset in the process of their chosen professional and personal development and individual learning objectives.