Vak: Communication- and Research Theory 1 credits: 5

Vakcode
ICVB25CPD2
Naam
Communication- and Research Theory 1
Studiejaar
2025-2026
ECTS credits
5
Taal
Engels
Coördinator
G. Raudino
Werkvormen
  • Hoorcollege
  • Werkcollege
Toetsen
  • Communication- and Research Theory 1 - Computer, organisatie ToetsCentrum

Leeruitkomsten

Competences Programme learning outcomes (PLOs) at level 2
Junior professionals:		 Test for which the PLO applies
  1. Context & strategy
  1. Investigate developments in the national and international professional field as well as in the media landscape, and use these insights for the organisation’s communication strategy.
 Communication- and Research Theory 1
  1. Target group & behaviour
  1. Conduct research in a methodological way and apply suitable research methods.
 Communication- and Research Theory 1
  1. Analyse the needs, wishes and intercultural factors of multiple stakeholders, and translate them into a simple professional product.
 Communication- and Research Theory 1
  1. Select relevant knowledge, theory and research insights, and apply them in order to support effective communication interventions.
 Communication- and Research Theory 1

Inhoud

Communication Theory and Research

Students build on the communication theories and research skills acquired in their first year, further expanding and deepening their expertise. They explore theories related to campaign development, learning to critically evaluate and apply the most relevant frameworks.

Additionally, they learn to use the Design Thinking process to develop innovative and impactful campaigns. By integrating theoretical insights with practical design methodologies, students gain the skills to conceptualize and execute comprehensive communication campaigns that address real-world challenges

Opgenomen in opleiding(en)

School(s)

  • Instituut voor Communicatie, Media & IT
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