Vak: Digital Marketing credits: 5
- Vakcode
- LBVB24DMK1C
- Naam
- Digital Marketing
- Studiejaar
- 2025-2026
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- M. Soltanifar
- Werkvormen
-
- Opdracht
- Toetsen
-
- Assignment - Opdracht
Leeruitkomsten
- Comprehensively understand how to implement a digital marketing strategy in a modern business environment striving for purpose;
- Apply the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders;
- Outline the key Drivers of Change (including emerging technologies) and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities;
- Synthesize critical insights on the importance of using data analytics to inform and drive digital activities.
LO: TWM 16-3; TWM17-3
Inhoud
Digitalization has changed the way we live and behave. A part of our lives is making decisions about buying and selling products. In this course, we discuss the latest digital tactics and strategic insights to understand how to generate sustainable growth through digital integration. We provide a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. In particular, we discuss:
This course contributes to:
Entrepreneurship Line, in particular develops Digital Entrepreneurial Mindset among students as it includes developing and assessing digital and social media strategy SDG 11: Responsible Production and Consumption
- Transforming from Traditional to Digital values and enabling to better match company strategy to digital landscape and its developments
- Drivers of Change and their impact on marketing strategy, including Internet, Mobile, Social, Data, and Video
- Fundamentals of the Sustainable Marketing Normal and the way to manage it, including the 6P's of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders;
- Digital Alignment and Structural Integration and combining emerging technologies and digital marketing strategy with core values and purpose to generate sustainable impact for all stakeholders;
- From Social Business to Digitally Integrated Organization with the emergence and growth of the social enterprise business model and organization-wide implementation of digital transformation.
This course contributes to:
Entrepreneurship Line, in particular develops Digital Entrepreneurial Mindset among students as it includes developing and assessing digital and social media strategy SDG 11: Responsible Production and Consumption
Opgenomen in opleiding(en)
School(s)
- International Business School