Vak: Business Research Methods 1 credits: 5
- Vakcode
- UTVM25BRM1
- Naam
- Business Research Methods 1
- Studiejaar
- 2025-2026
- ECTS credits
- 5
- Taal
- Nederlands
- Coördinator
- N. Ding
- Werkvormen
-
- Werkcollege
- Toetsen
-
- Business Research Methods 1 - Computer, organisatie ToetsCentrum
Leeruitkomsten
CLO1: Write a mixed-research report for a master research project. (PLO1, PLO2);
CLO2: Recognize and justify the quantitative and qualitative research in the field of international business and management (PLO2, PLO3, PLO4);
CLO3: Apply appropriate statistical techniques based on a business research model and the type of data available (PLO2, PLO3);
CLO4: Analyse a business problem and deliver reasonable solutions based on the interpretation of quantitative analysis results (PLO4, PLO5, PLO6, PLO7).
CLO2: Recognize and justify the quantitative and qualitative research in the field of international business and management (PLO2, PLO3, PLO4);
CLO3: Apply appropriate statistical techniques based on a business research model and the type of data available (PLO2, PLO3);
CLO4: Analyse a business problem and deliver reasonable solutions based on the interpretation of quantitative analysis results (PLO4, PLO5, PLO6, PLO7).
Inhoud
Strategic Focus Areas: Entrepreneurship and Sustainability
The course will cover the following topics:
The course will cover the following topics:
- Generate research topics and formulate research questions;
- Conduct literature review;
- Design research;
- Apply qualitative research methods (data collection and analysis);
- Analyze qualitative data using Atlas.ti;
- Report and Present Qualitative Data;
- Understand and apply quantitative research in business field;
- Design a reliable and valid questionnaire to collect quantitative data;
- Understand various sampling techniques and be able to apply the appropriate technique during data collection process;
- Apply appropriate statistical techniques, e.g. T-test, ANOVA, Chi-square and correlation/regression analysis etc. to analyze quantitative data;
- Analyze quantitative data using SPSS;
- Interpret and present quantitative analysis results at an academic level.
Opgenomen in opleiding(en)
School(s)
- International Business School