Unique educational concept
At the programme of Popular Culture/ Minerva Academy of Pop Culture all students work on their own projects. As a minor student this means you have to have an idea for a project you would like to work on during the semester. You have to be able to take initiative and take responsibility for your own learning process. You will join the second year group of our own bachelor programme. You will attend the same classes and if you are interested be able to co-operate with fellow students in a joint project.
You can start twice a year: in the fall semester or in the spring semester.
 

Production house
The production house is a COL (Community of Learners). In this COL you will focus on your personal project. Your role is of an artistic professional in the field of popular culture. Where do you start when you want to create something? How do you make sure you develop a concrete concept? How will you share this with an audience? In the production house the focus is at the progress of your project. You will focus on artistic research and development, also you will receive feedback, join try-outs and do pitches. 

Labs
In the labs you focus at the role of an artist. You learn to develop new skills and will experiment in order to bring your artistic project to the next level. In the labs you will focus on practising different artistic skills. What are you going to create and how? You will focus on research by making stuff and develop a variety of artistic products. You will be offered new skills, knowledge and theories.

Based on a questionary you will be connected to at least two labs. Maybe more if possible.

There are two  different Performance labs (On Stage and Off Stage),
There are two different writer/composer labs (Songwriting and Producing)
There are two desinger/visualiser labs (GRAPHICZ and Time Based Media).

Student councelling SB
The student councellor (SB'er) helps you with the progress of your programme. Topics are e.g. the development of your personal project, personal issues which can possibly have an impact on the attendence at the programme.
Next to the production house and lab sessions you have two manditory coretasks for each semester.
Sem.3/fall): Knowledge base Vision development and concepting
In this coretask you will learn what a creative concept is. You will search for examples of creative concepts and develop a personal unique creative concept. With the help of several experiments you will work on an artistic prototype.
Sem 3/fall): Knowledge base Pop culture as a phenomenon
In  this coretask you will focus on the history and state of the art regarding popular culture. You will look into several perspectives on popular culture. Also you will do research into current trends regarding popular culture with the help of a so called scanplan. You will use the book: 'How to research trends. Move beyond trendwatching to kickstart innovation'.
Sem 4/spring): Knowledge base Artistic entrepreneurship
In this coretask you will study the characteristics of the creative sector and focus on topics such as communication, marketing and positioning of your personal professional practice.
Sem 4/spring): Knowledge base Sound, visuals and media
In this coretask you will focus on ‘performance’. You will visit 3 interdisciplinary performances and analyse them by using a specific method. Also you will develop a podcast on the theme of interdisciplinarity.

Offcourse Outside In, Inside Out
For the offcourse Ourside in, Inside out you will focus on 21st century skills. The participants of this offcourse are students of various programmes from Hanze University.