Course: Marketing credits: 3
- Course code
- IFVB18DNSMKT
- Name
- Marketing
- Study year
- 2019-2020
- ECTS credits
- 3
- Language
- Dutch, with parts in English
- Coordinator
- CONVERSIE
- Modes of delivery
-
- Tutorial
- Assessments
-
- Marketing - Written, organised by STAD examinations
Learning outcomes
Main learning outcome
Interprets the business model from a marketing perspective.
The student:
Interprets the business model from a marketing perspective.
The student:
- explains and gives examples of and accompanying a marketing strategy
- explains and gives examples of the internal and external environment of an organisation
- derives a strategy from the environmental analysis
- gives examples of the segmentation and positioning strategy of an organisation, including personas
- understands, explains and gives examples of the marketing mix (services, online)
- explains the theory of a Business Model Canvas
Content
No content available
Included in programme(s)
School(s)
- School of Facility Management