Course: International Marketing written exam credits: 3

Course code
IBVP16IMK1A
Name
International Marketing written exam
Study year
2022-2023
ECTS credits
3
Language
English
Coordinator
J. Wang
Modes of delivery
  • Tutorial
Assessments
  • International Marketing - Computer, organised by STAD examinations

Learning outcomes

Students are able to:
  • Explain critical importance of the Marketing Department in an organization and the links to other departments within the organization (General Management, Finance, Production, R&D, Purchasing and Logistics).
  • Apply concepts of the marketing process by using the appropriate tools and models in international case studies in a contemporary B2C and B2B context.
  • Analyze and critically evaluate international management issues with regard to the marketing process in a contemporary context from both B2C and B2B perspective.
  • Recommend appropriate solutions to Marketing-related challenges in a pre-defined, international setting by making use of the appropriate tools and models.
  • Analyze and explain the micro- and macro-environmental factors that influence an organization when entering or operating in a foreign market by applying the appropriate tools and models.
Competencies from the Framework Competencies IBMS
 WT3-2, TWM15 -2, TWM17 -1

Content

The course builds upon Marketing knowledge acquired in the first semester. It offers students a solid foundation for conducting Marketing in a foreign environment. By means of case study analysis students systematically analyze practical issues and challenges and work out possible solutions. Students utilize appropriate tools and models that are dealt with/ introduced in the course of this module.

Included in programme(s)

School(s)

  • International Business School
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