Course: Business Lab 2 credits: 4

For a manufacturing company, through group work, the student has the basic knowledge and skills to: 

Finance: 

• prepare an operational and financial budget 
• recommend a strategy to improve the company’s cash 

conversion cycle 

Marketing & Innovation: 

• formulate and justify decisions that lead to innovation within all areas of the marketing mix: product, price, place and promotion  
• apply theories of innovation management to create a competitive advantage in the organization 
• recommend a strategy to improve the company’s marketing 

mix decisions 

HR/Organisational Behaviour: 

• evaluate different organizational structures and motivate the 

choice of structure selected 

• apply theories of change management in order to successfully implement a new structure 
• recommend suitable organizational approaches to deal with organizational stress 
• Supply Chain Management: 
• analyze the logistics environment, both internal and external, in order to identify internal logistics strengths and weaknesses and external logistics opportunities and threats 
• develop an innovative supply chain strategy in order to create competitive advantage for the company 

Communication: 

• write coherently with appropriate use of vocabulary, grammar and syntax at a B2 level. 
• follow the standard structure for business reports. 
• use Harvard Referencing correctly. 
• give an effective and confident presentation demonstrating competence in organizing ideas and material. 
• speak coherently with appropriate use of vocabulary, grammar and syntax at a B2 level 
• The student makes effective use of powerpoint. 

Research: 

• develop measurable, timely and relevant research questions and formulate research hypotheses; 
• design and conduct questionnaire survey; 
• analyze quantitative data, test the hypotheses and arrive at relevant conclusions; 
• reflect on research process and its reliability and validity. 

In the report of Business Lab 2 the student demonstrates an advanced level of understanding of a full-featured word processing program and a spreadsheet application. In the presentation of Business Lab 2 the student shows the ability to appropriate use Windows Powerpoint. 

Competencies from the IBMS Professional Profile: 

WT3-2, TWM15-2, TWM19-2, WW4-2, WT2 -1, TWM23-1, TWM24-2