Course: Communication- and Media Theory 1 credits: 5
- Course code
- ICVP14CPA2
- Name
- Communication- and Media Theory 1
- Study year
- 2022-2023
- ECTS credits
- 5
- Language
- English
- Coordinator
- M.R. Wegman
- Modes of delivery
-
- Lecture
- Tutorial
- Assessments
-
- Communication and Media Theory 1 - Computer, organised by STAD examinations
Learning outcomes
The following learning outcomes are developed at level 1:
1. Context and strategy
The student monitors developments in the professional field as well as in the national and international media landscape, and are able to translate these insights intocommunication strategy.
2. Target group and behaviour
The student accounts for communication interventions based on knowledge, theory and research insights.
1. Context and strategy
The student monitors developments in the professional field as well as in the national and international media landscape, and are able to translate these insights intocommunication strategy.
2. Target group and behaviour
The student accounts for communication interventions based on knowledge, theory and research insights.
Content
This course module will look at the following subjects in more detail:
- Public Relations: developments in PR, issues, public affairs, lobbying, image, identity, reputation, CSR, monitoring the organisational environment, media relations
- Media theory: agenda setting, framing, narratives, intertextuality, infographics
- research methods: mind mapping, argumentation mapping, issue analysis, media analysis
Included in programme(s)
School(s)
- School of Communication, Media & IT