Vak: Communication- and Media Theory 1 credits: 5
- Vakcode
- ICVP14CPA2
- Naam
- Communication- and Media Theory 1
- Studiejaar
- 2022-2023
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- M.R. Wegman
- Werkvormen
-
- Hoorcollege
- Werkcollege
- Toetsen
-
- Communication and Media Theory 1 - Computer, organisatie ToetsCentrum
Leeruitkomsten
The following learning outcomes are developed at level 1:
1.2. The student monitors developments in the professional field as well as in the national and international media landscape, and are able to translate these insights intocommunication strategy.
2.5. The student accounts for communication interventions based on knowledge, theory and research insights.
1.2. The student monitors developments in the professional field as well as in the national and international media landscape, and are able to translate these insights intocommunication strategy.
2.5. The student accounts for communication interventions based on knowledge, theory and research insights.
Inhoud
This course module will look at the following subjects in more detail:
- Public Relations: developments in PR, issues, public affairs, lobbying, image, identity, reputation, CSR, monitoring the organisational environment, media relations
- Media theory: agenda setting, framing, narratives, intertextuality, infographics
- research methods: mind mapping, argumentation mapping, issue analysis, media analysis
Opgenomen in opleiding(en)
School(s)
- Instituut voor Communicatie, Media & IT