Course: Entrepreneurial Mindset and Media credits: 5
- Course code
- ICVP14CCO2
- Name
- Entrepreneurial Mindset and Media
- Study year
- 2025-2026
- ECTS credits
- 5
- Language
- English
- Coordinator
- H. Kiisa-Nijbroek
- Modes of delivery
-
- Guest lecture
- Lecture
- Tutorial
- Assessments
-
- Entrepreneurial Mindset and Media - Computer, organised by STAD examinations
Learning outcomes
The following competencies are developed at level 1:
2: Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy
5: Account for communication interventions based on knowledge, theory and research insights.
10: Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy.
2: Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy
5: Account for communication interventions based on knowledge, theory and research insights.
10: Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy.
Content
The following topics will be covered:
- Media: semiotics, roles of visuals in communication, rhetoric and ‘gestaltism’ (Gestalt psychology), media channels, concepting and storytelling.
- Entrepreneurial mindset: fixed and growth mindset, developing entrepreneurial mindset, theories and models for discovering or creating opportunities, opportunity mapping, feasibility analysis (idea/opportunity feasibility, industry/market feasibility, organizational feasibility), the action mindset and action plan, creative/ contemporary promotion formats, promotional plan, financial statements, revenue models.
Included in programme(s)
School(s)
- School of Communication, Media & IT