Vak: Entrepreneurial Mindset and Media credits: 5
- Vakcode
- ICVP14CCO2
- Naam
- Entrepreneurial Mindset and Media
- Studiejaar
- 2025-2026
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- H. Kiisa-Nijbroek
- Werkvormen
-
- Gastcollege
- Hoorcollege
- Werkcollege
- Toetsen
-
- Entrepreneurial Mindset and Media - Computer, organisatie ToetsCentrum
Leeruitkomsten
The following competencies are developed at level 1:
2: Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy
5: Account for communication interventions based on knowledge, theory and research insights.
10: Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy.
2: Monitor developments in the professional field as well as in the national and international media landscape, and are able to translate these insights into communication strategy
5: Account for communication interventions based on knowledge, theory and research insights.
10: Advise on the organisation's communication as an internal and/or external adviser/consultant, taking into account the organisation's communication strategy.
Inhoud
The following topics will be covered:
- Media: semiotics, roles of visuals in communication, rhetoric and ‘gestaltism’ (Gestalt psychology), media channels, concepting and storytelling.
- Entrepreneurial mindset: fixed and growth mindset, developing entrepreneurial mindset, theories and models for discovering or creating opportunities, opportunity mapping, feasibility analysis (idea/opportunity feasibility, industry/market feasibility, organizational feasibility), the action mindset and action plan, creative/ contemporary promotion formats, promotional plan, financial statements, revenue models.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Communicatie, Media & IT