Course: The Business of Music: Creating a Product credits: 5

Course code
SPCCV25BOM1
Name
The Business of Music: Creating a Product
Study year
2025-2026
ECTS credits
5
Language
English
Coordinator
W.H. Buma
Modes of delivery
  • Action learning
  • Assignment
  • Learning community
Assessments
  • TEST-01 - Other assessment

Learning outcomes

Student will develop a general understanding of the relationship between musician – product and audience. Student has experienced the positive effects of taking action, taking risks and meeting stakeholders. Student has (co-)developed a new product-market combination befitting of their talents and wishes. Student has given and received critical feedback.  

Content

Students will be introduced to the world of product development in music. There is a lot more music business than concerts and streaming. Through research, interviewing, trial and error they will (co-)develop a new musical product that they know how to pitch. In a series of assignments, they will work towards a final portfolio presentation.