Course: Event Marketing credits: 5
- Course code
- IFVB25EVMEMA
- Name
- Event Marketing
- Study year
- 2026-2027
- ECTS credits
- 5
- Language
- English
- Coordinator
- C.R. Dijkema
- Modes of delivery
-
- Tutorial
- Assessments
-
- Report - Report
- test 2 - Other assessment
Learning outcomes
- Based on theoretical building blocks, the student analyses and designs a marketing & sales plan for an event concept of his own, yet to be developed.
- The student makes and presents a marketing & sales plan
For the sales plan, the student makes:
- an internal and external analysis of the event concept to be developed;
- a target group analysis based on various Personas;
- SMART formulated objectives;
- an activity plan with financial consequences.
- The student makes and presents a marketing & sales plan
For the sales plan, the student makes:
- an internal and external analysis of the event concept to be developed;
- a target group analysis based on various Personas;
- SMART formulated objectives;
- an activity plan with financial consequences.
Content
The Event Marketing component focuses on drafting and developing sub-tasks for the purpose of the self-designed event.
- Elaborating personas + target group analysis
- Designing poster for marketing purposes + presenting poster market
- Elaborating marketing & sales plan
- Promotional film
- Negotiating
- Elaborating personas + target group analysis
- Designing poster for marketing purposes + presenting poster market
- Elaborating marketing & sales plan
- Promotional film
- Negotiating
Included in programme(s)
School(s)
- Arts, Design & Built Environment