Vak: Event Marketing credits: 5
- Vakcode
- IFVB25EVMEMA
- Naam
- Event Marketing
- Studiejaar
- 2026-2027
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- C.R. Dijkema
- Werkvormen
-
- Werkcollege
- Toetsen
-
- Report - Verslag
- test 2 - Overige toetsing
Leeruitkomsten
- Based on theoretical building blocks, the student analyses and designs a marketing & sales plan for an event concept of his own, yet to be developed.
- The student makes and presents a marketing & sales plan
For the sales plan, the student makes:
- an internal and external analysis of the event concept to be developed;
- a target group analysis based on various Personas;
- SMART formulated objectives;
- an activity plan with financial consequences.
- The student makes and presents a marketing & sales plan
For the sales plan, the student makes:
- an internal and external analysis of the event concept to be developed;
- a target group analysis based on various Personas;
- SMART formulated objectives;
- an activity plan with financial consequences.
Inhoud
The Event Marketing component focuses on drafting and developing sub-tasks for the purpose of the self-designed event.
- Elaborating personas + target group analysis
- Designing poster for marketing purposes + presenting poster market
- Elaborating marketing & sales plan
- Promotional film
- Negotiating
- Elaborating personas + target group analysis
- Designing poster for marketing purposes + presenting poster market
- Elaborating marketing & sales plan
- Promotional film
- Negotiating
Opgenomen in opleiding(en)
School(s)
- Kunst, Ontwerp & Ruimte