Vak: Know Your Business credits: 3
- Vakcode
- CMVB18BUS1
- Naam
- Know Your Business
- Studiejaar
- 2022-2023
- ECTS credits
- 3
- Taal
- Nederlands
- Coördinator
- J.R.H. Boerlage
- Werkvormen
-
- Werkcollege
- Toetsen
-
- Know Your Business - Overige toetsing
Leeruitkomsten
A2: The student collects and analyzes the wishes and needs of users and stakeholders in a structured complex context.
J1: The student analyzes new developments and opportunities in the market, within the organization or in the field of technological possibilities.
J2: The student uses his network for the purpose of obtaining specific knowledge and achieving goals.
J3: The student applies the underlying principles of business planning for the production and (commercial) exploitation of innovative products / services.
Inhoud
Within 'know your business' you get started with the business side of product / service development. You start thinking about the value you create for potential customers.
By designing a proposition you enter the conversation with various stakeholders to determine what your own added value is. In a number of lectures you will work on different models to apply them within your own unique context. In conclusion, you will indicate with a pitch how you have increased the value of the product / service in an iterative way. In an individual assessment you show what your personal contribution has been to the whole.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Communicatie, Media & IT