Vak: Control Your Business credits: 3
- Vakcode
- CMVB18BUS2
- Naam
- Control Your Business
- Studiejaar
- 2022-2023
- ECTS credits
- 3
- Taal
- Nederlands
- Coördinator
- J.R.H. Boerlage
- Werkvormen
-
- Werkcollege
- Toetsen
-
- Control Your Business - Overige toetsing
Leeruitkomsten
J1: The student analyzes new developments and opportunities in the market, within the organization or in the field of technological possibilities.
J2: The student uses his network for the purpose of obtaining specific knowledge and achieving goals.
J3: The student applies the underlying principles of business planning for the production and (commercial) exploitation of innovative products / services.
Inhoud
As a follow-up to the course 'know your business' you go a step further in developing the business side of your idea / product / service. This requires good organization, management and an appropriate marketing approach. A thorough financial elaboration of the plans is also indispensable. You make your own business planning, develop and test a marketing campaign and work out a financial overview of your plans. You will not only do this within the classroom, but you will also experience a lot outside. By attending events and making contacts, you can further develop your skills. In conclusion, you will show the results of your efforts with a pitch. In an individual assessment you show what your personal contribution has been to the whole.
The student:
applies knowledge of business planning to his / her own business situation
applies knowledge of marketing to his / her own business situation.
applies knowledge of finance to his / her own business situation.
expands his / her professional network in a relevant way.
Opgenomen in opleiding(en)
School(s)
- Instituut voor Communicatie, Media & IT