Vak: Business Research Methods 1, Written Exam credits: 2
- Vakcode
- ZTVM15BRM1A
- Naam
- Business Research Methods 1, Written Exam
- Studiejaar
- 2022-2023
- ECTS credits
- 2
- Taal
- Engels
- Coördinator
- X. Xu
- Werkvormen
-
- Werkcollege
- Toetsen
-
- Business Research Methods 1 - Computer, organisatie ToetsCentrum
Leeruitkomsten
After completing the course the students:
BRM1 1: Write a mixed-research report for a master research project. (DD3);
BRM1 2: Recognize and justify the quantitative and qualitative research in the field of international business and management (DD3);
BRM1 3: Apply appropriate statistical techniques based on a business research model and the type of data available (DD3);
BRM1 4: Analyse a business problem and deliver reasonable solutions based on the interpretation of quantitative analysis results (DD1, DD2).
BRM1 1: Write a mixed-research report for a master research project. (DD3);
BRM1 2: Recognize and justify the quantitative and qualitative research in the field of international business and management (DD3);
BRM1 3: Apply appropriate statistical techniques based on a business research model and the type of data available (DD3);
BRM1 4: Analyse a business problem and deliver reasonable solutions based on the interpretation of quantitative analysis results (DD1, DD2).
Inhoud
The course will cover the following topics:
· Generate research topics and formulate research questions;
· Conduct literature review;
· Design research;
· Apply qualitative research methods (data collection and analysis);
· Analyze qualitative data using Atlas.ti;
· Report and Present Qualitative Data;
· Understand and apply quantitative research in business field;
· Design a reliable and valid questionnaire to collect quantitative data;
· Understand various sampling techniques and be able to apply the appropriate technique during data collection process;
· Apply appropriate statistical techniques, e.g. T-test, ANOVA, Chi-square and correlation/regression analysis etc. to analyze quantitative data;
· Analyze quantitative data using SPSS;
Interpret and present quantitative analysis results at an academic level. Opgenomen in opleiding(en)
School(s)
- International Business School