Vak: International Business Project credits: 5
- Vakcode
- ZTVM22INB1C
- Naam
- International Business Project
- Studiejaar
- 2022-2023
- ECTS credits
- 5
- Taal
- Engels
- Coördinator
- P.L. Schiphof
- Werkvormen
-
- Werkcollege
- Toetsen
-
Leeruitkomsten
After completing the course, the student is able to:
- INB1 apply and analyze knowledge about the context, organizations, strategies and operations involved in international business activities
- INB2 develop an approach to the successful internationalization of a business, smaller and/or larger organization, or to improve an existing process, strategy, or business model related to internationalization.
- INB3 analyse and evaluate the risks and opportunities of international business, based on incomplete or unstructured data and a limited insight of the strategic consequences.
- INB4 advise on a plan of market entry regarding strategy, HRM, supply chain management and/or marketing.
- INB5 participate effectively in international business projects, understanding multi-disciplinary and multi-cultural project dimensions.
- INB6 set up adequate phased project structure, review and reporting means, and identify the best value proposition, customer segments, customer relationships, channels, key resources, key partners and key business activities.
Inhoud
The project addresses the strategy and operations of international business, project management and consultancy. The first period will focus on preparing the foundations of knowledge and concepts. The second period will involve a hands-on project with a real case from an organisation to apply the gained knowledge. The knowledge and skills that students learn during the Business Research Methods course (BRM1) will be applied in the project. This means that the project consists of consultancy components as well as research components. There will be a link between the course and the Professorship “International Business”.
Opgenomen in opleiding(en)
School(s)
- International Business School