Course: Service Marketing credits: 3
- Course code
- IFVP18SERSMA
- Name
- Service Marketing
- Study year
- 2019-2020
- ECTS credits
- 3
- Language
- Dutch, with parts in English
- Coordinator
- CONVERSIE
- Modes of delivery
-
- Tutorial
- Assessments
-
- Service Marketing - Written, organised by STAD examinations
Learning outcomes
Main learning outcome
The student understands the basics of marketing theory and its relevance to facility services
The student:
- understands the basics of marketing and its relationship with corporate strategy
- describes the marketing environment
- explains purchasing behaviour (B2C and B2B) and the ways that purchasing behaviour can be influenced
- describes the service marketing mix
- names and explains service concepts
- describes key aspects of marketing in an international environment
Content
No content available
Included in programme(s)
School(s)
- School of Facility Management