Course: Business Lab 4 credits: 6

Course code
IBVP15LAB4C
Name
Business Lab 4
Study year
2022-2023
ECTS credits
6
Language
English
Coordinator
J. Wang
Modes of delivery
  • Tutorial
Assessments
  • Assignment - Other assessment

Learning outcomes

In a relatively clearly arranged situation, the student is able to: 

Marketing: 

  • Show entrepreneurial thinking, strategic vision and integrated understanding of a business in an international context  
  • Develop a professional marketing plan based on professional data analysis and justify the research methods used  
  • Analyze foreign markets (micro- and macro-environment) using appropriate tools and models; 
  • Analyze the fit between the organization, its product(s) and services and the environment, including actors and interfaces in the supply chain 
  • Identify ethical and corporate social responsibility related challenges when expanding into a new market 

Finance: 

  • Analyze short-term financial requirements 
  • Prepare cash budgets, budgeted income statements and cash flow statements 
  • Comment on the feasibility of the expansion project 

HR/ Organizational Behaviour: 

  • Apply theories of HR/management to successfully implement the business idea 
  • Apply theories of organizational behavior (with a focus on personality, motivation) to successfully implement the business idea  

Law: 

  • Analyze the legal constraints in the new market 

General: 

  • Write a professional report with his/her project group  
  • Defend a professional report with his/her project group 

Competencies from the Framework Competencies IBMS 

WT3-2, WT1-2, WT2-2, TWM15-2, TWM18-2, TWM19-2, LW10-2, WW6-2 

WW4-2, TWM24-2 

Content

Students will work in groups to come up with integrated and creative solutions to practical issues when expanding business to a foreign market. In multi-national teams, students, will create a business plan, which they will defend  in front of a jury of IBS lecturers. Cooperation, creativity, professionalism and entrepreneurial attitude is key to the success of this project. 

Included in programme(s)

School(s)

  • International Business School
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