Vak: Business Lab 4 credits: 6
- Vakcode
- IBVP15LAB4C
- Naam
- Business Lab 4
- Studiejaar
- 2022-2023
- ECTS credits
- 6
- Taal
- Engels
- Coördinator
- J. Wang
- Werkvormen
-
- Werkcollege
- Toetsen
-
- Assignment - Overige toetsing
Leeruitkomsten
In a relatively clearly arranged situation, the student is able to:
Marketing:
- Show entrepreneurial thinking, strategic vision and integrated understanding of a business in an international context
- Develop a professional marketing plan based on professional data analysis and justify the research methods used
- Analyze foreign markets (micro- and macro-environment) using appropriate tools and models;
- Analyze the fit between the organization, its product(s) and services and the environment, including actors and interfaces in the supply chain
- Identify ethical and corporate social responsibility related challenges when expanding into a new market
Finance:
- Analyze short-term financial requirements
- Prepare cash budgets, budgeted income statements and cash flow statements
- Comment on the feasibility of the expansion project
HR/ Organizational Behaviour:
- Apply theories of HR/management to successfully implement the business idea
- Apply theories of organizational behavior (with a focus on personality, motivation) to successfully implement the business idea
Law:
Analyze the legal constraints in the new market
General:
- Write a professional report with his/her project group
- Defend a professional report with his/her project group
Competencies from the Framework Competencies IBMS
WT3-2, WT1-2, WT2-2, TWM15-2, TWM18-2, TWM19-2, LW10-2, WW6-2
WW4-2, TWM24-2
Inhoud
Students will work in groups to come up with integrated and creative solutions to practical issues when expanding business to a foreign market. In multi-national teams, students, will create a business plan, which they will defend in front of a jury of IBS lecturers. Cooperation, creativity, professionalism and entrepreneurial attitude is key to the success of this project.
Opgenomen in opleiding(en)
School(s)
- International Business School